Turner to roll out Adult Swim in Asia

Adult Swim's Robot Chicken

Adult Swim show Robot Chicken

Popular US cable channel Adult Swim is coming to Asia in digital form, Mumbrella can reveal.

The animated adult humour channel launched in Australia in mid-October as an online format with a library of 1,500 videos, and will soon be available in other markets across the region, owner Turner Broadcasting System has told Mumbrella.

The channel, best known for Seth Green’s animation Robot Chicken, is targeted at 16-34 year old men. It will be delivered in short-form, “snackable” videos that can run across any digital device.

Often racy with colourful language, Adult Swim will need to overcome cultural sensitivities and licensing issues to secure distribution in some markets in Asia, Turner acknowledged.

Jeremy Carr, Turner’s VP for entertainment, digital and syndication in Asia Pacific, told Mumbrella: “We will need to localise, edit and curate the content where necessary to adjust to cultural sensitivities in some markets.”

The roll-out plan is still under development, and in time original programming from local sources will be built into the channel, Turner said.

Watch a promo for the Australia launch of Adult Swim here:

The launch of Adult Swim falls in line with Turner’s strategy to decentralise and offer more localised content across a number of different digital channels. In July, Turner launched kids TV channel Boomerang in Thailand via free-sat broadcaster MGroup.


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