FYI

Viacom expands Comedy Central Asia in Taiwan

Broadcaster Viacom has expanded the reach of Comedy Central in Taiwan, with the channel now available on Chunghwa Telecom.

The announcement:

TAIWAN, 10 OCTOBER 2013 – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc. (NASDAQ: VIA, VIAB) today announced the launch of Comedy Central Asia on Chunghwa Telecom that went on-air on October 1st, enabling about 800,000 Chunghwa’s Luxury Pack subscribers on Channel 83 to access Comedy Central Asia. The agreement was made through distributor agent, Portico Media Co. Ltd, where programs on Comedy Central Asia will be progressively sub-titled to Mandarin, making it more accessible to the Taiwanese audience.

“Expanding the reach of Comedy Central with Chunghwa Telecom and Portico Media Co. Ltd, enables us to meet the growing demand for our channels in Taiwan and bring Comedy in a big way to Chunghwa subscribers,” said VIMN Asia’s executive vice president and managing director, Indra Suharjono. “Today’s announcement not only reinforces the importance of the Taiwanese market as we further expand our brand presence there, but marks Taiwan as the tenth market, and Chunghwa as the 17th provider in Asia to carry Comedy Central in less than a year.”

“We are excited to collaborate with VIMN and welcome Comedy Central onto our platform,” said Yi-Fong Chang, Northern Taiwan Business Group Vice President, Chunghwa Telecom. “The addition of Comedy Central marks a significant step in not only bringing Chunghwa closer to our goal of meeting key content needs of our subscribers, but also fills a unique gap with a 24-hour all-English comedy channel.”

Comedy Central, the world’s biggest comedy network, has been making audiences laugh since it first launched in the United States in 1991. Renowned for featuring a stable of exclusive and tailor-made local and international comedy, the brand has become the ultimate destination for all kinds of humour, from traditional to satire to sketches to popular sitcoms. Comedy Central Asia launched on 1 November 2012, and is VIMN Asia’s first adult-skewed network. Targeting viewers aged 18 to 34 years old across Southeast Asia with comedy content round-the-clock, Comedy Central Asia is the only 24-hour all-comedy channel to showcase Asian and international comedy and comedic talent. Globally, Comedy Central is seen in more than 200 million homes in over 70 countries around the world.

For interested subscribers in Taiwan, subscription details can be found onhttp://mod.cht.com.tw, or www.porticomedia.com. Chunghwa Telecom’s Multimedia-on-Demand (MOD) subscribers can subscribe directly via their setup box.

Source: press release

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