Wunderman China hires DDB’s Philia Li as first director of data and analytics

WPP marketing agency Wunderman has hires Philia Li from DDB as its first director of data and analytics.

The announcement:

Philia Li

Philia Li

Shanghai, China, 29 October 2013 – Philia Li has been appointed in a newly created role of director of data and analytics, China, for Wunderman, effective immediately.

Based in Shanghai, Li will lead the data and analytics team to drive CRM, data and analytics solutions for Wunderman clients in China. She reports to Bryce Whitwam, managing director, Wunderman Shanghai.

Li brings with her over 13 years of CRM and analytics experience on both client and agency side across China and US. She will be instrumental in providing better customer insights for key data clients in China.

Prior to this appointment, Li was head of analytics and insights at DDB China and has held CRM positions in US for both clients and agencies, including Saks Fifth Avenue and RAPP respectively.

“With the convergence of social and e-commerce, China is undergoing a major marketing transformation and data is at the core of everything,” commented Bryce Whitwam. “[Philia] Li’s appointment demonstrates our continued focus and leadership in database marketing which is and always will be Wunderman’s foundation.”

On her newly appointed role, Philia Li says, “It is an incredibly exciting time to be joining Wunderman. Despite the complex digital ecosystem in China, it has become essential to reach out to consumers by putting big data and advanced analytics to work. I look forward driving business results and further developing our clients’ brands.”

Source: press release


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