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Zenith Optimedia to launch global futures study to mark 25th anniversary

Zenith logoMedia agency Zenith Optimedia is launching a global study on how the world will look in 25 years time to celebrate a quarter of a century in the media business.

The study, which will be published in December, will look at how the world’s economies, societies, technology and entertainment industries are likely to develop in the future.

Zenith Media was born out of the media departments of Saatchi & Saatchi, BSB Dorland and KHBB in London in 1988, and was one of the first independent media agency brands – Carat, which was launched in France in 1968, was the first.

Zenith merged with Optimedia to form Zenith Optimedia in 2000, after Publicis Groupe acquired Saatchi & Saatchi.

The agency branded as The ROI Agency, one of the media agency scene’s better known slogans, in 2002.

The agency’s global CEO Steve King, who spoke to Mumbrella in an inteview in Cannes in June, said: “I feel enormously proud and humble that I have been with the network since our launch as Zenith Media in 1988.”

“While our business has changed beyond all recognition in scope and scale, I believe that the enduring success of ZenithOptimedia is testament to the fantastic people and spirit around the network and the clear purpose and direction that we derive from our ROI focus.”

“ZenithOptimedia has been the most successful global media agency and is now one of the largest, most dynamic and well respected among its peers,” he said.

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