Zeno appoints Daryl Ho as China MD

Zeno Group, the sister agency of Edelman, has appointed Daryl Ho as managing director. He joins from Starnet China Group.

The announcement:

October 14, 2013—Beijing, Daniel J. Edelman China Group (DJE) announced today that digital marketing industry veteran Daryl Ho has been appointed as Managing Director, Zeno Group China. Zeno Group is the award-winning, global sister agency to Edelman. Zeno China is DJE China’s specialist social-digital offering.

Daryl joins from Shanghai-based Starnet China Group, where he served as General Manager. Prior to Starnet he spent six years at DDB, both in Singapore and China where he was the integrated head for Philips China. Daryl will be based in Shanghai and report to John Kerr, Managing Director, Zeno Asia.

“Daryl‘s appointment reflects how seriously we take both the evolving social-digital opportunity and the nexus of creative PR-led storytelling and technology-led solutions as key differentiator of brands,” said Kerr. “Daryl is not just a digital veteran, but someone who truly understands how this nexus is transforming marketing and communications. With his track record, I have full confidence that the Zeno brand can be one of the fastest-growing agencies in China – at least doubling in size over the next 12 months.”

Added Daryl: “I’m excited to join a successful global agency that is fearless in embracing new frontiers. The DJE model of independence and Zeno’s belief that technology and social have rapidly changed the consumer and marketing landscape is an exciting proposition for me. Together, we will build an agency that helps bridge marketing silos and barriers with technology as more clients are hungry for agencies to go beyond the traditional.”

During his 15 years in the digital and integrating marketing industry, Daryl has been an advocate for injecting more technology into marketing and engagement for brands such as; Philips, Johnson & Johnson, Electrolux, PepsiCo China, Acer Group China, Tourism Australia, Intercontinental Hotels Group, Air New Zealand and DBS Bank.

Ho has a bachelor’s degree from the University of Western Australia in Communications and Media Studies.

Source: press release


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