FYI

BBH wins Harbin Beer in China

Ad agency Bartle Bogle Hegarty has won the Harbin Beer business in China.

The announcement:

Shanghai, November 19th 2013 – BBH China has won the business for the AB InBev Harbin Beer account in China.

BBH China will launch an integrated brand campaign as well as implement the brand strategy across all of Harbin Beer’s marketing and communications.

BBH China will also launch the Harbin Beer World Cup 2014 campaign – Harbin Beer is the official sponsor of the World Cup in China.

Said Arto Hampartsoumian, CEO, BBH China “This is an epic win for us. Working with Harbin Beer is indeed an incredible opportunity and challenge. We are deeply honoured to welcome this business to BBH.”

Source: press release

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