Bollywood stars Aishwarya Rai Bachchan and Abhishek Bachchan star in ads for TTK Prestige

DDB’s South Indian operation has launched a campaign for kitchen appliances client TTK Prestige featuring Bollywood sweethearts Aishwarya Rai Bachchan and Abhishek Bachchan.

The Hindi-language campaign targets young homemakers and aims to communicate the idea that the brand offers more than just pressure cookers.

The campaign is based around a theme of ‘simmering love, togetherness, and food’ between one of India’s most popular on-screen couples.

Sonal Dabral, chairman and CCO of DDB Mudra Group, said: “I’m really excited by the leap we have taken for TTK Prestige with this new campaign. For a whole generation of Indians the name Prestige immediately brings memories of the iconic tagline Jo Biwi se karen pyaar, woh Prestige se kaise karen inkaar. This new campaign revives the line, first introduced 13 years back, and brings it back in a totally new context.”

“While the line’s genesis originally rested in the safety aspect of Prestige Pressure cookers and congratulated the husband who decided to get the safe pressure cooker for the wife, in this new campaign the line takes on a brand new meaning of togetherness and bonding between the young couples of today and salutes the equal partnership they share in running their homes and importantly their kitchens,” he said.

Dabral added: “We are also fortunate to have Aishwarya Rai Bachchan and Abhishek Bachchan as the brand endorsers. The magic and the sparkle they have created together would have been impossible for any other brand ambassadors to create. I’m certain we will see charming little stories of this couple and Prestige make way into people’s hearts for many years to come.”


  • Chairman & Chief Creative Officer: Sonal Dabral
  • President: Ranji Cherian
  • Executive Creative Director: Vipul Thakkar
  • Sr. Vice President: Sujay Ghosh
  • Vice President, Planning: Rajesh Sharma
  • Creative Director: Saurabh Doke
  • Copy: Vipul Thakkar/Karthik Venkat/Vignesh Raja
  • Art: Saurabh Doke/Hithesh Harish
  • Films Department: Vishal Sane
  • Associate Vice President: Navin.D.S
  • Director Brand Communications: Mahesh M Menon
  • Manager Brand Communications: Shashidhar Narasimhamurthy
  • Executive Brand Communications: Krishna Chaithanya, Govind Raju
  • Production house: Chrome Pictures
  • Director: Amit Sharma

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