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How brands should say sorry in the social media age

Mumbrella360 recapThe best way for brands to get around the embarrassing need to say they’re sorry in public is to avoid situations where they might trip up, a leading PR practitioner said at Mumbrella’s conference in Sydney.

Terri-Helen Gaynor, president of the Public Relations Institute of Australia and MD of PR agency Reputationm gave delegates at the Mumbrella360 conference tips that could be useful for marketers across Asia Pacific on the need to have a social media policy, how to apologise and why hesitation suggests lying.

Watch the video clip:

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