Coca-Cola halts advertising in the Philippines as efforts focus on Typhoon Haiyan relief effort
Coca-Cola, one of the largest advertisers in the Philippines, has halted advertising in the archipelago and diverted its energies towards the Typhoon Haiyan (known locally as Typhoon Yolanda) relief effort.
In an ad that ran in the national press today, the company said that it would put its advertising efforts on hold while the company scrambled resources towards helping people recovering from one of the worst typhoons ever to make landfall.
Coke has contributed US$2.5m in cash and in-kind contributions to support the relief effort – more than many countries – in collaboration with bottling partner Coca-Cola FEMSA Philippines.
Coca-Cola’s agencies in the Philippines include ad agency McCann and media agency Starcom MediaVest Group.
Now that’s Happiness without the hype.
ReplyGood on you Coke!
So Coke decides not to advertise and then announces it in an ad?! Hmmm…
ReplyHi, goodmorning. I would like to know how to reach the Advertising Agency that handles Coca-Cola tv commercials. I would like to share my song which can be a commercial song. Thank you. 🙂
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