IBM marks 60 years in Singapore by looking at the citystate’s past and future

Ogilvy & Mather has launched a new campaign for long-time client IBM to mark the tech firm’s 60th year in Singapore.

IBM's 60/60 campaign

The digital campaign takes a look at the history of the company and Singapore over the last 60 years, and also wonders what could happen in the future.

An introduction to the campaign, which is is running on IBM’s social media platforms including Facebook, reads: “From an island of rural villages to a modern urban metropolis, Singapore’s transformation has been nothing short of astonishing. And since 1953, IBM has been a part of that journey. But rather than celebrate our past, we’re curious about our future. What will another 60 years of progress in Singapore look like?”

View the campaign by clicking here.


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