Johnnie Walker’s car of glass warns against the dangers of drink driving

Johnnie Walker has constructed a Formula One car made from hundreds of whisky tumblers as part of a campaign to encourage people to drink sensibly.

Johnnie Walker campaign

The glass McLaren MP4-28 Formula One car was made from 1,750 whisky glasses by marketing agency Iris Singapore, who teamed up with director Russell Appleford to shoot a film to warn of the dangers of drink driving.

The film, which features Formula One driver Mika Häkkinen, invites people to make a pledge not to drive with the hashtag #IamNOTdriving.

Due to its complexity, the film took over 200 days of render time. The smash scene created a data file of over 100 gigabytes.

Grant Hunter, regional creative director, APAC iris Worldwide, said: “The Glass Car has literally been a labour of love, when we first presented the idea we knew it had the potential to deliver the never drink and drive message in a surprising but beautiful way.”

“We’ve been working with Johnnie Walker on their global sponsorship of the Vodafone McLaren Mercedes Formula One team for the last 6 years and the Join The Pact initiative has been an integral part of it. We hope the glass car will jolt people into making the right choice to never drink and drive,” he said.


  • Agency: iris Worldwide, Singapore
  • Client: Ewan Topping – Global Marketing Manager Johnnie Walker Sponsorship
  • Regional Creative Director APAC: Grant Hunter
  • Director: Russell Appleford
  • Producer: Louise Oliver
  • 3D: Russell Appleford
  • 2D: Garrett Honn & Victor Perez
  • Editor: Peter Booth
  • Music and Sound Design: Gavin Little – Echolab
  • Sound Mix: Rich Martin – Envy Post
  • Creative Group Head: Jonathan Cockett
  • Senior Creative: Shawn Foo
  • Creative: Lam Nasril
  • Planning Director: Paul Gage
  • Board Director: Hannah Dogger
  • Agency Producer: Prema Techinamurthi
  • Senior Account Executive: Cheryl Chan

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