LINE launches latest in Thai short film series

Mobile messaging platform LINE has launched the third installment of its short film series in Thailand, where the brand has appeared on television for the first time.

The campaign began at the beginning of this month, and the films are the result of a story-writing competition that asked Thai consumers to create a story about how the messaging service makes their lives better.

Watch the first episode:

The second episode:

The agency behind the campaign was McCann.


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