Lowe Singapore launches Rising energy cola in Vietnam for Kirin

The Singapore office of ad agency Lowe is behind a campaign to launch a new energy drink brand in Vietnam for Japanese beverage brand Kirin.

The campaign for Rising positions the new energy cola as a catalyst to spur Vietnamese people to act on their dreams, with the tagline ‘It starts here’.

Kirin adThe campaign launches using print and television, and will run nationwide in November and December.

Toru Yamasaki, GM of marketing, SEA region, Kirin Holdings Singapore, said: “Vietnam’s youth have been born at a time where there are great prospects and experiences to be offered by life. Their Vietnam is an open cultural and economic environment where there are endless possibilities. We wanted to harness this sentiment in our campaign for Rising.”

Lowe won regional duties for for Kirin Holdings Singapore in July this year.


Lowe Singapore

  • Dominic Stallard – Chief Creative Officer
  • Allan Fraser-Rush – Global Planning Director
  • Josh Armstrong – Copywriter
  • Liong Khoon Kiat – Art Director
  • Srija Chatterjee –Regional Business Director
  • Simon Ding – Account Director
  • Josephine Lim – Regional Account Manager

Kirin Holdings Singapore

  • Toru Yamasaki – General Manager, Marketing, SEA Region
  • Masahiko Yoshida – Senior Brand Manager, Marketing, SEA Region
  • Ng Lye Leng – Brand Manager, Marketing, SEA Region

Media Agency – DraftFCB Vietnam

PR Agency – AVC Edelman Vietnam

Production House – VHQ Post (Singapore) Pte Ltd

Print Production House – Calibre Pictures and Ideas

Director: William Woo

Director of Photography: Christopher Leong

Production House Producer: Derri Ng / Victor Tan

30sec/15sec cut-down

Director: Jay Jun

Director of Photography: Sung Ho Jun

Production House Producer: Derri Ng / Billy Fong


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