LINE launches first TV ad in Thailand

LINE, a mobile messaging platform, has launched its first TV ad in Thailand, created by ad agency McCann.

The ad is the result of one of three winning stories from the 8,000 submissions received during the LINE Story Contest in September. The contest asked for stories about how LINE enriched users’ lives.

“Our goal is to show how LINE connects with Thais. Some people believe technology is pushing us further apart, but the users’ stories showed that LINE encourages sincere interaction with an emotional impact. We focused on this to bond LINE with our audiences,” said Santi Suwanvalaikorn, ECD at McCann Worldgroup Thailand.


  • ECD: Santi Suwanvalaikorn
  • CD: Chinnawut Awakul
  • Art Directors: Natha Taechaparipat, Kanon Umpornsirirat, Arnicknard Krobnoparat
  • Agency Producer: Siriwan Bamrungphol
  • Managing Director: Kittiwan Anuwatesakul
  • Account Manager: Apitchaya Borvornsettanan, Nuttawut Lertsrimongkol
  • Planner: Jenkanit Rujiramora
  • Director: Kumphol Witpiboolrut
  • Editing Company: MATAD
  • Sound Design / Arrangement : Cinedigital Sound Studio
  • Post Production: POSTERS

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