MTV uses ads and its stars to promote Unicef’s Typhoon Haiyan relief effort

Jared Leto plugs Unicef's Typhoon Haiyan relief effort at the MTV EMAs

Jared Leto plugs Unicef’s Typhoon Haiyan relief effort at the MTV EMAs

MTV-owner Viacom has joined the growing number of media and marketing companies finding ways to aid the Typhoon Haiyan relief effort in the Philippines.

The youth TV channel has created ads to drive donations to Unicef’s relief program in the disaster-hit areas, featuring the cast from Nickelodeon’s Sam & Cat, Ariana Grande and Jennette McCurdy.

Jared Leto from Thirty Seconds to Mars used his moment on the MTV Europe Music Awards stage to raise awareness about the disaster, which happened on the same day of the awards, and shared how fans can help donate to Unicef’s emergency response team.

The ads will run on the MTV and Nickelodeon networks around the world and posted on the networks’ social media channels.

On the show MTV Voices, a Filipino youth, Yan Yuzon gave an account of the devastation, which was posted on MTV Voices website and shared across MTV’s social media channels.

Unicef has teamed up with MTV Voices to find more young people on the ground to write, so that new content will be shared over the coming few weeks to get a sense of the devastation through the eyes of young Filipinos.

Indra Suharjono, Viacom International’s Asia’s executive vice president and managing director said: “Engaging audiences through our pro-social initiatives is a commitment that we do not take lightly. As an entertainment content company, we have an extensive global reach, particularly with our millennial audiences.”

“We believe we have the responsibility to engage our audiences around the world through TV, online and mobile platforms, and in whatever part we can play, we want to create the awareness of the devastation that the Philippines went through and embolden our audiences to support the donation drive,” she said.


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