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Singapore’s Hall of Fame Awards to recognise top young achiever

IAS logoThe Institute of Advertising Singapore’s Hall of Fame Awards are to give an award to a young achiever for the first time this year.

The Upstart of the Year Award award will be given to an individual below the age of 30 who has been in the industry for five years or less.

The prize is a week-long training programme with Hyper Island, which the global CEO of digital agency Profero, Wayne Arnold, recently recommended in an interview with Mumbrella.

IAS has also overhauled the process for selecting finalists for the People’s Award Category.

Creative work for the campaign categories must list up to five names and titles of key contributors to the work. These names are automatically nominated for the People Awards, at no extra charge.

From the list of names, IAS will select a winner for each of these awards:

· Business Manager of the Year
· Creative Director of the Year
· Digital Practitioner of the Year
· Idea Team of the Year
· Social Media Specialist of the Year
· Producer/Production Manager of the Year
· Strategic Planner of the Year

“This new process better reflects the contribution and talent of individuals, regardless of whether the campaign they worked on went on to win an award,” said Wong Mei Wai, chairman of the Hall of Fame Awards. “We want to signal our intent to recognise both outstanding products and people equally.”

The winners of the Hall of Fame Awards will be revealed at a “Rock Star”-themed ceremony on 29 November at the Marina Bay Sands Convention Center.

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