FYI

World Federation of Advertisers announces Acer, Adidas and Kimberly-Clark speakers for Asia event

The World Federation of Advertisers has announced three speakers for its 2014 Global Marketer Conference, which will be held in Sydney next year.

They are Michael Birkin, Global CMO, Acer, Colin Currie, Managing Director, Adidas Greater China and Michelle Froah, Senior Regional Marketing Director APAC, Kimberly-Clark.

The announcement:

November 13: The World Federation of Advertisers (WFA) and the Australian Association of National Advertisers (AANA) have unveiled three more keynote speakers for the 2014 Global Marketer Conference, which will be held in Sydney, Australia.

The March 26 event will bring together the world’s top marketers to discuss common challenges facing brands across Australia, Asia and globally.

The focus of the event will be to inspire marketers to find new ways to lead their brands to growth and a stellar line-up of speakers is being assembled to provide inspirational examples from some of the world’s most high-profile brands.

Newly confirmed speakers are:
Michael Birkin, Global CMO, Acer
Colin Currie, Managing Director, Adidas Greater China
Michelle Froah, Senior Regional Marketing Director APAC, Kimberly-Clark

They will appear at Global Marketer Conference alongside Sir John Hegarty, inspirational creative and founder of BBH, Marc Mathieu, Senior Vice President Marketing, Unilever, and James Thompson, Global Managing Director, Diageo Reserve Brands.

The WFA will also be unveiling its latest research on Brand Purpose. Through its national advertiser associations around the world, WFA is polling marketers on how they important they think it is more brands to have purpose, what purpose means to them and how they go about trying to integrate purpose into brand marketing strategy.

Research involving multinational marketers unveiled at 2013 Global Marketer Conference in Brussels revealed that consumers were more positive about brands with purpose than many marketers thought they would be. Many marketers also admitted that their brands had yet to communicate purpose effectively to consumers.

The Global Marketer Conference is the showpiece event of the WFA’s Global Marketer Week, which includes members-only events as well as thought-leadership sessions from global experts open non-members. Confirmed events include a session hosted by Google and led by Contagious on the most engaging and innovative strategies over the past year in the digital space.

Stephan Loerke, Managing Director of the WFA, said: “These three speakers are all based in Asia and give us a chance to learn the key lessons that marketers are applying in some of the world’s fastest-growing markets. When added to our existing speakers, we are assembling a truly magnificent line-up for the 2014 Global Marketer Conference.”

Sunita Gloster, Chief Executive of the AANA, said: “Success in Asia is critical for anyone with global brand aspirations and that reality will only become more profound in the coming years as the spending power of those nations accelerates faster than other nations. Marketing leaders with such a wealth of Asian experience such as Michael, Colin and Michelle will therefore add a valuable dimension to our discussions in March.”

Source: press release

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