XM launches behavioural sciences unit

Digital agency XM Asia has launched a behavioural science unit.

The new unit will use qualitative and quantitative insights and ‘self-learning big data algorithms’ to better observe how consumers use digital media, the agency has said.

The practice builds on the consumer experience lab XM built launched last year, which uses eye-tracking technology to track how consumers use websites.

Paul Soon, CEO of XM Asia Pacific, said in a press release: “At XM, we believe in bringing brands and consumers closer together in mutually beneficial relationships. We do this by helping brands to understand what consumers are doing online, and to build meaningful experiences that make consumers’ lives better – driving positive feedback and loyalty which is much more valuable and sustainable in the long-run.


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