ADMA merges with HKDMA, David Ketchum installed as chairman

D+D logoTwo industry trade bodies have merged in Hong Kong.

The Asia Digital Marketing Association, or ADMA, has joined forces with the Hong Kong Direct Marketing Association to form a regional trade body for marketers, publishers, agencies, research groups and tech firms.

The combined entity will be called the Digital + Direct Marketing Association, or D+D for short, and it will be run by the chairman of ADMA, David Ketchum.

D+D launches with a mission is “to maximise the value of marketers’ investment and to enhance the customer experience,” according to a press release.

The group’s activities will includes advocacy, education, and networking.

“Our strategy was to reboot, converge and accelerate”, Ketchum said.

“Our industry is incredibly dynamic and constantly changing. We surveyed the Asiamarketing community to see what type of organisation is needed, what roles it should fill, and what activities it should run. The result was a clear and focused mission, and the creation of a new industry meeting place with the merged HKDMA and ADMA forming the core. We’re getting lots of enthusiastic response from members and partner organisations from around the region,” he said.

D+D’s inaugural board of governors includes David Ketchum of Bite Communications, Dominic Powers from Epsilon, Eugene Raitt from the China Insurance Marketing & Administration, Turner’s Jeremy Carr, Lisa Watson from HP, King Leung of CLiX and Martin Randall from Teamwork Communications. Kay Bayliss shall remain as executive director for the new body.

Eugene Raitt, vice chairman of D+D and former Chairman of the HKDMA, added: “The HKDMA has a strong 20 year track record of advancing the sophistication of marketing and promoting responsible practices for use of data and customer engagement”, said “The direct marketing opportunity and the importance of setting the highest standards for use of customer data remain critical for marketers. With an ever-increasing amount of customer activity taking place online, it made sense to join forces with the ADMA to advance our mission.”


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