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DraftFCB closes Hong Kong office

DraftFCB logoAd agency DraftFCB is closing its Hong Kong office.

The closure, which comes just over a year the Interpublic-owned network called time on its Melbourne office after losing its key Honda account, sees DraftFCB Hong Kong’s existing business moved to its Shanghai, Taiwan and Indonesian operations.

In a statement, the agency said: “After much deliberation, Draftfcb has decided to cease operations of its office in Hong Kong by Dec. 31, 2013. The closure has been decided in the best interests of its clients, with the agency consolidating its creative work into Draftfcb’s markets that offer the greatest growth potential.”

DraftFCB Hong Kong’s globally aligned Beiersdorf account will now be handled by DraftFCB Shanghai, and its work for Mondelez created by the Jakarta office and adapted for Hong Kong audiences by DraftFCB Taiwan.

The agency added: “Clearly this has been a difficult decision. It has been a privilege and a pleasure to work with our clients in Hong Kong and we appreciate the trust they placed in us to represent their brand. Our employees have been wonderful brand stewards and the agency is committed to its employees and supporting them during this time.”

DraftFCB Hong Kong has been led by ECD and MD Iris Lo, the creative chairman of the Hong Kong 4As. In an interview with Mumbrella in September, she said of the secret to survival for Hong Kong agencies: “Hong Kong is a city of extremes. Either agencies have big regional clients, like McCann, Leo Burnett, Ogilvy or DDB. Or you’re a local shop. We’re in the middle.

“As a locally grown creative, I have a good reputation, and the clients in this market are either ex-client servicing people in agencies or marketers who’ve been around for a while. I know them all very well, I know the market and how Hong Kongers think, and it’s easier for me to tap into local business,” she said.

DraftFCB’s closure comes seven months after M&C Saatchi folded its local Hong Kong creative operation, transferring creative work to Shanghai and Singapore.

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