DDB wins agency of the year at Singpaore’s Hall of Fame Awards, BBH wins best campaign for NTUC Income

DDB has claimed agency of the year at the Institute of Advertising of Singapore’s Hall of Fame Awards.

The agency was handed the award based on its work for StarHub and McDonald’s, which was named client of the year.

BBH won campaign of the year for its work for NTUC Income. The campaign mocked the misleading disclaimers and confusing jargon that is synonymous with the insurance industry.

Creative of the year went to Y&R’s chief creative officer Farrokh Madon, while Asia Pacific Breweries’ Rene De Monchy won client of the year.

Ogilvy & Mather’s worldwide creative director Tham Khai Meng picked up a lifetime achievement award.

The results in full:

A. COMPANY AWARDS

The Agency of the Year Award

• DDB Group Singapore

The Advertiser of the Year Award

• McDonald’s Restaurant Pte Ltd

B. CAMPAIGN AWARDS

Campaign of the Year Award

• NTUC Income-Insurance Made Simple – BBH Asia Pacific

Digital Campaign of the Year Award

• Heineken-Heineken Passport  – ZenithOptimedia

Media Campaign of the Year Award

• Coca-Cola -Tasting is Believing (Coca-Cola Zero) – Mediacom

Print Campaign of the Year Award

• STClassifieds – Goodfellas

Social Media Campaign Of the Year Award

• Chupa Chup – Making Suckers of the Internet – BBH Asia Pacific

Television Campaign of the Year Award

• NTUC Income – Insurance Made Simple – BBH Asia Pacific

C. PEOPLE AWARDS

Lifetime Achievement of the Year

• Tham Khai Meng, Worldwide Chief Creative Officer, Ogilvy & Mather Worldwide

Client Marketer of the Year

• Rene De Monchy, Asst General Manager, Marketing Asia Pacific Breweries

Creative Director of the Year

• Farrokh Madon, Chief Creative Officer, Y&R

Strategic Thinker of the Year

• Rebecca Collins, Regional Director, Mediacom

Digital Practitioner of the Year

• Puan Chi Heng, Associate Digital Director, ZenithOptimedia

Business Manager of the Year

• Brenda Foong, Business Director, Mediacom

Idea Team of the Year

• BBDO Singapore

Upstart of the Year

• Madina Kalyayeva, Account Manager, Grey Group

Media Professional of the Year

• Mindy Ang

Associate Director, ZenithOptimedia

D. INNOVATION AWARDS

Marketing Innovation of the Year Award

• StarHub Limited -Donate-A-Tone – DDB Group Singapore (GOLD)

• HSBC – HSBC Neurogolf – JWT (SILVER)

Product Innovation of the Year Award

• StarHub-My SmartEye app – DDB Group Singapore (GOLD)

• Eureka Call Centre Systems – Lend an Eye-
Grey Group (SILVER)