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Leo Burnett claims top honours at Hong Kong’s Kam Fan Awards

Grand Prix Kam Fan

Leo Burnett won top honours at Hong Kong’s Kam Fan Awards last night for a toy store it built for underprivileged children for client Ferrero, which was named the top brand on the night.

The store, called Mobile Goodness, won the Kam Fan grand prix and also claimed the Outdoor Kam Fan.

“This campaign let the kids understand the importance of sharing. Even though it is not a big budget campaign, the power of it can make the kids feel the joy of sharing, feel the joy of owning a new toy,” Michael Dee, awards jury chairman said of the campaign.

The cyber Kam Fan went to One Movie One Second for Chinese movie distributor Mei Ah Mei Ah Entertainment by McCann Hong Kong.

For a full list of winners, click here.

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