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Lou Dela Pena leaves TBWA to run Publicis Singapore as CEO

TBWA Singapore’s long-serving suit Lou Dela Pena has joined rival Publicis as chief executive.

The Filipina brings to an end eight years with TBWA Singapore, the last three as general manager.

Dela Pena will report to Dean Bramham, the CEO of Publicis Southeast Asia, and replaces Sam Cassells, who left the top post in March this year.

TBWA told Mumbrella that a replacement had yet to be found.

Dela Pena joined TBWA from Bates Singapore, where she was regional business director, in 2005. Prior to that she ran the Manila office of Bates as managing director.

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