Marijuana marketing, divorce parties, hashtag fatigue and 97 other things to watch in 2014
Advertising agency JWT has produced a list of 100 things to watch that will affect media and marketing globally next year.
Edible packaging, aerial yoga, Chinese wine, rivals to Bitcoin, internet safety nets and robots for kids feature in the list, which is part of an annual study by JWT’s New York office.
Ann Mack, director of trendspotting at JWT, said: “With the Winter Olympics in Sochi, FIFA World Cup in Brazil and first commercial space flight, 2014 promises a lot of things to watch. Our list spotlights developments around these major events and across sectors including technology, television, food and spirits, retail, health care and the arts.”
“It also reflects broader shifts that we’re forecasting, including the end of anonymity, the movement toward mindful living and the remixing of tradition in an ‘everything goes’ age.”
The list in full:
- 3D Printer Retail Hubs
- 3D Printing Accessories
- Aerial Yoga
- African Contemporary Art
- Algae
- Ambient Commerce
- Armchair Travel
- Arrested IRL Development
- Art Incubators
- AwesomenessTV
- Beacons
- Bitcoin Rivals
- Bitcoins Bust Out
- Branded Real Estate Development
- Brands Blur Gender Lines
- Brands in Space
- Brazil as Debutante
- Brazilian Art
- Breath Analysis
- Catering to Chemical Sensitivities
- Chinese Wines
- The Circular Economy
- Cocktails on Tap
- Community-Supported Everything
- Contemplative Computing
- Couriers on Call
- Craft Mocktails
- Deconstructed Dinners
- Delivery Wars
- Demonizing Food Dyes
- Digital Art
- Digital Grieving
- Divorce Parties
- Drone Regulation
- E-Cigarette Regulation
- Edible Packaging
- Equal Rights for Men
- Fashion for the Space Age
- Fast Food Tofu
- Feel-Good Fashion
- Glanceable UI
- Glassware
- Godless Congregations
- Google Glass Etiquette
- Hacking’s New Frontier
- Haptic Technology
- Hashtag Fatigue
- Heads-Up Movement
- Homemade Baby Food Delivery
- Human Touches
- Infused Ice Cubes
- Internet Safety Nets
- Jumia
- Kid-Bots
- Live Broadcasts
- Makeup Salons
- The Marijuana Market
- mEmployment
- Messaging Apps as Retail Channel
- Metadata
- Mindfulness in Classrooms
- Minimoons
- Minute to Read It
- Needle-Free Vaccines
- Oculus Rift
- OTT TV
- Photoshop for All
- Podcast One
- Privacy by Design
- Privacy Marketplace
- Regional Ethnic Cuisine
- Robotic Security Guards
- Role-Playing Adventures
- Savory Yogurt
- Seamless Payments
- Semiautonomous Cars
- Sensory Literacy as Core Curriculum
- Sight-Running
- Smart Vending Machines
- Snail Slime
- The Social Divide
- Sochi’s Third Coming
- Soju
- Speaking Visually
- Sports Mashups
- Stealth Health
- Survival of the Focused
- Tablet-First TV
- Techno-Paranoia
- Telediagnostics
- Telepresence Robots
- Traditional Folk Clothing
- Ugly Produce
- Unconventional Models
- Vaping Lounges
- Vegetable Co-Stars
- Verified Reviewers
- Virtual Stickers Come to Life
- Xbox Programming
- Xiaomi
Detail on each entry can be found in JWT’s 2014 and Beyond report here.
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