Marijuana marketing, divorce parties, hashtag fatigue and 97 other things to watch in 2014

Advertising agency JWT has produced a list of 100 things to watch that will affect media and marketing globally next year.

Edible packaging, aerial yoga, Chinese wine, rivals to Bitcoin, internet safety nets and robots for kids feature in the list, which is part of an annual study by JWT’s New York office.

Ann Mack, director of trendspotting at JWT, said: “With the Winter Olympics in Sochi, FIFA World Cup in Brazil and first commercial space flight, 2014 promises a lot of things to watch. Our list spotlights developments around these major events and across sectors including technology, television, food and spirits, retail, health care and the arts.”

“It also reflects broader shifts that we’re forecasting, including the end of anonymity, the movement toward mindful living and the remixing of tradition in an ‘everything goes’ age.”

The list in full:

  1. 3D Printer Retail Hubs
  2. 3D Printing Accessories
  3. Aerial Yoga
  4. African Contemporary Art
  5. Algae
  6. Ambient Commerce
  7. Armchair Travel
  8. Arrested IRL Development
  9. Art Incubators
  10. AwesomenessTV
  11. Beacons
  12. Bitcoin Rivals
  13. Bitcoins Bust Out
  14. Branded Real Estate Development
  15. Brands Blur Gender Lines
  16. Brands in Space
  17. Brazil as Debutante
  18. Brazilian Art
  19. Breath Analysis
  20. Catering to Chemical Sensitivities
  21. Chinese Wines
  22. The Circular Economy
  23. Cocktails on Tap
  24. Community-Supported Everything
  25. Contemplative Computing
  26. Couriers on Call
  27. Craft Mocktails
  28. Deconstructed Dinners
  29. Delivery Wars
  30. Demonizing Food Dyes
  31. Digital Art
  32. Digital Grieving
  33. Divorce Parties
  34. Drone Regulation
  35. E-Cigarette Regulation
  36. Edible Packaging
  37. Equal Rights for Men
  38. Fashion for the Space Age
  39. Fast Food Tofu
  40. Feel-Good Fashion
  41. Glanceable UI
  42. Glassware
  43. Godless Congregations
  44. Google Glass Etiquette
  45. Hacking’s New Frontier
  46. Haptic Technology
  47. Hashtag Fatigue
  48. Heads-Up Movement
  49. Homemade Baby Food Delivery
  50. Human Touches
  51. Infused Ice Cubes
  52. Internet Safety Nets
  53. Jumia
  54. Kid-Bots
  55. Live Broadcasts
  56. Makeup Salons
  57. The Marijuana Market
  58. mEmployment
  59. Messaging Apps as Retail Channel
  60. Metadata
  61. Mindfulness in Classrooms
  62. Minimoons
  63. Minute to Read It
  64. Needle-Free Vaccines
  65. Oculus Rift
  66. OTT TV
  67. Photoshop for All
  68. Podcast One
  69. Privacy by Design
  70. Privacy Marketplace
  71. Regional Ethnic Cuisine
  72. Robotic Security Guards
  73. Role-Playing Adventures
  74. Savory Yogurt
  75. Seamless Payments
  76. Semiautonomous Cars
  77. Sensory Literacy as Core Curriculum
  78. Sight-Running
  79. Smart Vending Machines
  80. Snail Slime
  81. The Social Divide
  82. Sochi’s Third Coming
  83. Soju
  84. Speaking Visually
  85. Sports Mashups
  86. Stealth Health
  87. Survival of the Focused
  88. Tablet-First TV
  89. Techno-Paranoia
  90. Telediagnostics
  91. Telepresence Robots
  92. Traditional Folk Clothing
  93. Ugly Produce
  94. Unconventional Models
  95. Vaping Lounges
  96. Vegetable Co-Stars
  97. Verified Reviewers
  98. Virtual Stickers Come to Life
  99. Xbox Programming
  100. Xiaomi

Detail on each entry can be found in JWT’s 2014 and Beyond report here.


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