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The Marketing Society to set up Asian operation

Marketing Society logoThe Marketing Society, a long-running UK-based network for marketers, is setting up an Asia operation next year, Mumbrella can reveal.

The 54 year-old member-based organisation, which goes by the mantra ‘inspiring bolder marketing leadership’, is being set up by marketing consultant Katharine Schäfli who will be based in Hong Kong.

Schäfli, a former Leo Burnett and Y&R executive who now runs the consultancy Creative Direct Limited, is now working to form a steering group, identify potential members and organise events to “inspire bolder marketing leadership” across Asia.

In the UK, The Marketing Society has 2,600 members.

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