FYI

Rice Communications wins regional PR brief for Palo Alto Networks

Singapore-based PR agency Rice Communications has won a competitive pitch for network security firm Palo Alto Networks.

The agency will handle Palo Alto’s PR across the region for the coming year.

The announcement:

Singapore, December 4, 2013 Rice Communications, Singapore-based marketing communications consultancy, today announced that Palo Alto Networks, the network security leader, selected Rice Communications, as its PR agency in Asia Pacific (APAC) for the next twelve months. Rice Communications will support Palo Alto Networks in Singapore, Korea, India, Greater China, Australia and New Zealand.

As mobile and internet penetration continues to rise rapidly in Asia Pacific, new threats will remain a key area of concern for governments and enterprises. Palo Alto Networks has pioneered the next generation of network security with an innovative platform that allows customers to secure their network and safely enable an increasingly complex and rapidly growing number of applications.

Speaking on the appointment, Sonya Madeira, Managing Partner at Rice Communications, said, “Cybersecurity is a growing concern for governments and enterprises. Palo Alto Networks has a strong position in the US and Europe, and we look forward to supporting the Palo Alto Networks team in further strengthening the brand in Asia Pacific.  We will be working with long-time partner, Recognition PR, to support Palo Alto Networks in Australia and New Zealand, and with our partner network across the rest of the priority markets.”

Rice Communications was selected after a competitive pitch involving large multi-national agencies. With a long-established reputation in B2B public relations, Rice Communications has worked with other organizations in the security space. Since its beginnings in 2009, Rice Communications has grown its team and client-base and delivers business-aligned results to companies across a wide range of industry verticals.

Source: press release

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