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SingTel global advertising head Grant Watts departs in digital marketing shake-up

Grant Watts

Grant Watts

Grant Watts, the head of global advertising at regional telco giant SingTel, has left the company as part of a shake-up of the digital marketing department, Mumbrella understands.

Watts took on the role of head of global advertising, overseeing the group’s digital advertising platforms, just under a year and half ago, when SingTel acquired mobile marketing firm Amobee.

The Australian was Amobee’s SVP and managing director at the time of the acquisition in September 2012.

Also leaving SingTel are Lydia Ng and Leya Teo from the digital marketing team and Lovey Chin, who was brand director, Mumbrella understands.

The departures come a year after SingTel restructured into three units consumer, enterprise ICT and Digital L!fe, Watts’ division.

SingTel did not directly confirm Watts’ departure, but said in an email that global advertising is now overseen by Michael Smith, Digital L!fe’s group commercial director, who moved to Singapore from Australia a year ago, where he ran the consumer marketing division for SingTel-owned telco brand Optus.

Also now overseeing SingTel’s global advertising division is former Optus general manager Anthony Shiner, who is six months into his role as head of sales and marketing at Digital L!fe, SingTel said.

According to sources close to SingTel, the Digital L!fe division had not been meeting its sales targets. SingTel did not confirm this.

The company, which said that it is “does not share details of employee matters with external parties,” told Mumbrella in a statement:

As part of our efforts to strengthen our core business while growing new digital services, we will continue to grow, develop and review our resources, including our talent pool across the organisation, to meet our business needs.

Over Watts’ career, he has worked at Yahoo!, MSN, EyeCorp and the Interactive Advertising Bureau.

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