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Stuff website goes live in Singapore, Haymarket’s first consumer launch in Asia

Stuff.tv front pageGadgets magazine Stuff has officially launched a new website for the Singapore market today, marking the first consumer launch in Asia for publisher Haymarket.

Haymarket reclaimed control of Stuff earlier this year from Absolute Publishing, which has licensed the title from the British publisher since 2009.

A local version of Stuff.tv launches alongside the first printed copies of Stuff to be published by Haymarket Asia, which is the biggest edition since the title launched in Singapore in 2002, with 228 pages filling the January 2014 issue.

Both website and magazine carry a mixture of content produced locally and in the UK, published in English. Locally produced articles on the website include the features 6 tips for taking killer Instagram pics and 10 tech savvy hotels in Asia.

Haymarket, which publishes business magazines CEI, Finance Asia and Campaign Asia Pacific, has plans to roll out the site in local languages across the region over the coming months.

Stuff Singapore December cover

Publishing manager, Asia, for Stuff, Ian Paynton said: “Stuff magazine has been licensed extensively in the region for over a decade, and now’s the time to complement the print editions with local versions of the Stuff website. It comes at a time when Haymarket is looking to grow the digital presence of its consumer brands such as Stuff and FourFourTwo in Asia.”

“By taking the magazine back in house, we can now produce more and better local content online and in print and offer multi-platform campaigns to our consumer electronics and lifestyle clients. We plan to expand the site across Asia so Singapore is definitely the right place from which to drive that growth,” he said.

The launch comes the month after Haymarket signaled its retreat from the Australian publishing scene by selling titles iTnews, PC & Tech Authority and FourfourTwo to Nextnedia.

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