Death, xenophobia, censorship and scam: the top 10 stories on Mumbrella Asia in 2013

It’s been an interesting sort of year.

Here are the best-read stories on Mumbrella Asia in 2013.

1. Overwork alleged to kill another young ad exec

Mita Diram

Mita Diram

Combined with follow-up stories and thought pieces, the tragic passing of Y&R Indonesia copywriter Mita Diran (allegedly due to overwork), and what it means for Asia’s ad industry, was Mumbrella Asia’s top story of 2013.

2. The death of Kristelle Davantes

The death of McCann Philippines account manager Kristelle Davantes in Manila in early September made national headlines.

3. Stomp, stomped

A critical look at the widely derided (but well read) Singapore citizen journalism website Stomp, and a list of the most bafflingly inane Stomp posts we’ve ever read.

4. Self censorship in the press

We interviewed a former journalist from Singapore publisher MediaCorp on the culture of self censorship in the citystate’s government-friendly media.

5. Heavy handed internet regulation

Siew Kum Hong

Siew Kum Hong

A guest post written by the former general counsel to Yahoo! Southeast Asia Siew Kum Hong on why the crackdown on online news reporting by Singapore’s government was ill conceived.

6. Confessions of a scam artist

We interviewed one of the region’s top creative directors about the obsessive culture of cheating at advertising awards shows in Asia.

7. Client poaching and xenophobia

A very public complaint by an agency founder – who is the son of a diplomat and prominent lawyer – about former staff leaving to form a breakaway agency, taking clients with them, turned into a heated foreigners Vs locals debate in Mumbrella’s comment thread.

8. Ad legend hits out at scam

"Scam is a disgrace"

Hegarty: scam is a disgrace

Mumbrella bumped into Sir John Hegarty, the H in BBH, in Cannes and asked him what he thought about scam (ads designed only to win awards) in Asia. He said that if scam – which he described as “endemic” in Asia – is not stamped out, this region will never be a dominant force in advertising.

9. Dr Mumbo

The ‘Dr Mumbo’ page tab was one of the most clicked on features on Mumbrella, showing that our readers enjoy the lighter side of the industry. The most popular post wondered whether the hugely popular ‘Labels against women’ ad for Pantene in the Philippines, which went viral in early December, was suspiciously similar to a video for The Glee Project.

10. Loonies on LinkedIn

A playful dig at the most ridiculous LinkedIn pics we could find within Asian creative circles.


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