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Entire buildings could become interactive billboards in Hong Kong

BladerunnerHong Kong could soon look even more like the set of Bladerunner if developers of new out-of-home advertising technology get traction with ‘video glass’.

The new technology, developed in South Korea, enables glass-fronted buildings to be turned into digital billboards by night using projectors.

By enshrouding the glass with a plastic polymer film, then running an electrical current through it, videos can be played on the glass without interference from pedestrians walking passed it.

The interface can be made interactive with the addition of motion sensors.

“We could turn a whole building into a screen,” Crystal Fok Lo-ming, one of the developers of the technology at tech firm Electronic Digital Out Of Home, told the South China Morning Post.

The technology is being tested on shop windows in Causeway Bay, which are regular windows by day and advertising hoardings by night.

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