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Godiva attempts to cure Japanese shyness at Valentine’s Day with the Wink & Smile booth

Godiva stuntFancy chocolate brand Godiva is launching a Valentine’s Day stunt it says will help bring shy singles together in Japan. It is called the Wink & Smile Booth.

The idea, devised by Saatchi & Saatchi Fallon, is for young Japanese to wink and smile at a facial recognition device, and a digital message is sent to someone they like. The act of winking and smiling moves a cursor and allows people to select words to create messages of love.

Photos of the individual winking and smiling in various combinations to navigate the program are turned into a series of animated GIFs to go with the text.

The clips and messages can be uploaded to Godiva’s campaign website and Facebook page.

The Wink & Smile Booth is to appear around Tokyo leading up to Valentine’s Day.

A press release from Godiva said: “This campaign reflects the emotional brand values of Godiva; creating a fun and truly unique way for typically shy Japanese to express their feelings for one another this Valentine’s Day.”

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