Green robot promotes Hong Kong Science and Technology Parks

Green robotTBWA has launched a print, outdoor and digital campaign for Hong Kong Science and Technology Parks Corporation to promote the expansion of another phase of its operations and use of green technology.

“A green robot – SP3 was created as a visual icon to represent the sustainable environmental design of Phase 3 and the benefits of this technology hub,” said Jan Cho, business director at TBWA\ Hong Kong.

The campaign is expected to run until May 2014.


  • Project Name: Science Park Phase 3 Business Campaign 2014
  • Creative Agency: TBWA\ Hong Kong
  • Client: Hong Kong Science & Technology Parks Corporation
  • Creative Director: Ken Hui
  • Associate Creative Director: Mike Wu
  • Art Director: Donald Tse
  • Associate Art Director: Bowie Ho
  • Copywriter(s): Natalie Lee, James Allen
  • Business Director: Jan Cho
  • Senior Account Director:  Ida Mak
  • Account Manager:  Jacqueline Yu

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