Mumbrella360 video recap: Is decision science adland’s ‘Get out of la-la land’ card?


In this Mumbrella360 Ten Minute Talk video recap, Paul Fishlock, the man who beat WPP in a court case over the terms of his dismissal from the now defunct Australian office of The Campaign Palace last year, talks about the role behavioural science could play in the future of advertising.

Fishlock, who said he was unable to talk about the case, but suggested that “lawyers could teach ad agencies a thing or two about time sheets”, discusses why two out of three CEOs think marketing people are untrustworthy and disconnected and how a little bit of science could turn that around.

To see more videos from the Mumbrella360 conference, visit the Mumbrella360 YouTube Channel.


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