FYI

Meltwater announces upgrade to social media monitoring tool

Meltwater has announced an upgrade to its cloud social media monitoring tool.

The new tool enables companies to monitor their brands on review sites, run advanced analytics and use mobile devices to stay on top of social conversations in real-time.

The announcement:

San Francisco, January 16, 2014 – Meltwater, the leading provider of online intelligence solutions delivering big data insights, today announced the launch of Meltwater Buzz 3.5, the latest upgrade to its social media Software-as-a-Service (SaaS). With the new product release, companies can now monitor their brands on review sites, run advanced analytics and use mobile devices to stay in tune with brand-related social conversations in real-time.

Built on the Meltwater platform, the Meltwater Buzz social media SaaS combines deep social media monitoring and analytics with efficient social engagement. Meltwater Buzz customers deploy more effective social marketing campaigns and develop stronger brand relationships across large communities to deliver real social media ROI.

“As more and more companies realize the value of business insights available through social media data, Meltwater continues to find innovative ways to harness massive social data sets. This upgrade adds imperative user review sites that round out the full scope of our social media big data and analytic upgrades that help clients to make better informed business decisions,” comments Jorn Lyseggen, Meltwater CEO and Founder. “With the real-time nature of social media it’s important to make all of this data available anytime and anyplace – our mobile app puts the power of big data insights into your pocket.”

The Meltwater Buzz 3.5 upgrade includes the following new benefits:

  • Access to Review Sites: Meltwater Buzz has added monitoring access to 140+ review sites, including Amazon.com, TripAdvisor, Glassdoor, Yellow Pages & more, offering clients deeper insight into brand-related conversations.
  • Upgraded Social Media Engagement Analytics*: Meltwater Buzz 3.5 adds upgraded metrics used to measure and grow social media communities. The upgrade enables independent reporting on individual social media account engagement and adds actionable metrics with new graphs and charts.
  • On-the-go Mobile Application*: Available on iOS (iPhone) and Android, the Meltwater Buzz Mobile app enables social listening on the go and empowers engagement from any location, serving the real-time needs of the social media pro!

For more information visit Meltwater for Buzz Upgrade 3.5 details.

* Upgraded analytics and mobile applications available to all Meltwater Buzz clients with the “Engage” module as part of their package.

Source: press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing