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Mumbrella conference recap: ‘There is no Asia’

In this look back at a keynote session at the Mumbrella360 conference entitled ‘The Asian Century’, senior industry executives discussed the similarities and differences between Asia and Australia.

In the first part of a three-part series, Mumbrella’s Asia editor Robin Hicks talked to DDB Asia Pacific chairman of DDB Asia Pacific, India and Japan, John Zeigler, Nike Greater China marketing chief Simon Pestridge, Maxus chief client officer Neil Stewart and STW Group COO Chris Savage about the opportunities and challenges that bring Australia and Asia together.

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