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Mumbrella conference recap: what does your brand sound like?

M360In this video recap from Mumbrella’s conference in Sydney, Anthea Varigos, an audio specialist from Suria Sounds, talks about the importance of brand sounds and how they differ from advertising jingles. “I remember that fateful day when I heard David Beckham speak,” she said.

To see more videos from the Mumbrella360 conference, visit the Mumbrella360 YouTube channel.

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