Mumbrella360 conference recap: The Hansel and Gretel effect – the dangers of digital breadcrumbs

M360In this Mumbrella360 10-minute talk video recap, Dan Pankraz, Iris Worldwide’s Asia Pacific strategy director, talks about the danger of digital breadcrumbs left behind by self-obsessed teens.

He discusses how prolific use of social media is affecting 16-to-24 year olds as more than half of their day is spent creating, sharing and consuming content, why teens are turning away from Facebook, what Snapchat is all about, the meaning behind coded digital breadcrumbs and why brands should be “colluding” with teens.

To see more videos from the Mumbrella360 conference, visit the Mumbrella360 YouTube Channel.


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