Mumbrella360 conference recap: Do ad execs in Asia work too hard?

In this look back at a keynote session at the Mumbrella360 conference entitled ‘The Asian Century’, senior industry executives discussed the challenges of working in Asia, the “copying mentality” in China and the secrets to winning new business in Asia.

In the last part of a three-part series, Mumbrella’s Asia editor Robin Hicks talked to DDB Asia Pacific India and Japan chairman John Zeigler, Nike Greater China marketing chief Simon Pestridge, Maxus chief client officer Neil Stewart and STW Group COO Chris Savage about the opportunities and challenges that bring Australia and Asia together.

To see more videos from the Mumbrella360 conference, visit theMumbrella360 YouTube Channel.


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