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Profero ends 16 years of independence by selling to Lowe & Partners

Lowe ProferoProfero, the world’s largest digital agency network, has sold to Interpublic Group ending sixteen years of independence.

The agency started by Wayne and Daryl Arnold in London 1998, which now has Asian offices in Sydney, Hong Kong, Beijing, Shanghai, Tokyo and Singapore where it is headquartered, now forms part of the Lowe & Partners network.

The combined entity will be called Lowe Profero.

The first priority for Profero and Lowe is to integrate teams that work on shared clients, which include Danone, Diageo, PwC and Unilever’s OMO and TRESemmé.

Arnold told Mumbrella Asia that global expansion is also a priority, which in Asia could mean opening Profero offices in the Philippines, Indonesia and Thailand, where Lowe is strong.

Arnold, who will continue to be based in Singapore, said: “Our coming together is all about growth. Every conversation I’ve had with Michael [Wall, Lowe’s CEO] is about growth – not about consolidation, merging or reducing teams. In every opportunity, we want to see how one plus one can equal three and grow the agency.”

He said in a press release: “This is an important and exciting next step for both of our teams. We have invested a lot of time and thought into bringing this new network to fruition. We know each other well, we work together seamlessly and we both believe in and understand the benefits of a complementary and integrated advertising and digital offering. Digital sits at the core of all future advertising. That’s what Lowe Profero will deliver globally for our clients, giving us a highly relevant and distinctive position in the agency network market.”

Wall said: “This is a major development for Lowe and Partners and builds on our recent momentum with the successful introduction of Lowe Campbell Ewald in the U.S and the opening of a new office in NY.

“In launching Lowe Profero, we are significantly enhancing our global digital capabilities – a critical step that will drive forward our strategy of building a contemporary and creatively differentiated network for our clients.”

Arnold featured in an article on secrets to a successful start ups earlier this week.

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