News

Prudential launches Hong Kong brand campaign

Insurance giant Prudential has launched a new brand campaign in Hong Kong.

Called the ‘Prudential people’ campaign, the films take a customers’ perspective of how the company helps people recovering from illness.

The films finish with the tagline ‘Prudential. Always listening. Always understanding’.

The agency behind the campaign was Ogilvy Hong Kong.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing