Dentsu-Aegis restructures post merger, all agency brands to report into country P&L

Nick Waters


Aegis Media, which was renamed Dentsu Aegis Network at the start of the year following its sale to Dentsu, has announced a new leadership structure led by regional CEO Nick Waters.

In China, where integration of the two agencies will begin in 2015, KF Lee will take on overall leadership of the two agency brands as chairwoman of Dentsu Aegis Network China.

Phil Teeman has been appointed as CEO Aegis Media China and Motohiro Yamagishi as CEO Dentsu Network China, however Yamagishi will also lead Dentsu across North Asia.

The company has not commented on the likelihood of redundancies to be made from the two companies, which employ 22,000 people globally.

The Dentsu Aegis Network’s brands, which include Carat, Dentsu, iProspect, Isobar, Posterscope and Vizeum, will for the first time report into a single P&L for each country.

Completing the Dentsu Aegis Network management line-up, Rohit Ohri will run Dentsu in Asia Pacific, South and Rob Hughes will lead Dentsu Aegis Network North Asia.

Ashish Bhasin is CEO Dentsu Aegis Network South Asia, while Dick van Motman takes on the mantle of CEO for Southeast Asia. Luke Littlefield will run Australia and New Zealand.

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific said in a press release: “With our brand and leadership structures confirmed we have the opportunity to develop the Dentsu Aegis Network, and our client base, by delivering a wider range of distinctive products and services across the region.”

The new Dentsu Aegis Network has a unique position in the market, and with this brings the opportunity to grow our clients’ businesses with our own,” Waters said.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing