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Starcom and UM stand out on Festival of Media Asia shortlist as Australia dominates again

Shortlisted: Goodstuph's HP Elite Assembly

Shortlisted: Goodstuph’s HP Elite Assembly

Starcom MediaVest Group and UM lead the pack on the Festival of Media Asia shortlist, which was revealed today.

The Publicis Groupe and IPG Mediabrands media agencies were both shortlisted 19 times by FOMA.

Mediacom (14 finalists), Mindshare (10), PHD (eight), MEC and OMD (both seven) are the next most likely media agencies to pick up metal at the event in Singapore in March, while BBH and DraftFCB (five each) were the most highly shortlisted creative agencies.

Independents put in a good showing, with Singapore social media Goodstuph and Australia’s Match Media earning two and four finalists, respectively.

Australia completely dominated the shortlist as it did last year, with 38 finalists. The next most shortlisted country was Singapore (17) followed by India (13) and Malaysia (11).

The shortlist in full:

Entering company Campaign title Country Brand Other credits
Best Communications Strategy
DraftFCB Media Driving Dogs New Zealand SPCA / MINI
MediaCom Shave Or Crave India Gillette India Ltd BBDO India, Webber India, Compass India, Interface
MediaCom Soldier For Women India Gillette India Ltd BBDO India, Webber India, Compass India, Interface, CNN IBN , Times Now, Times of India, Radio Mirchi, Times OOH
UM Australia Fast Front Pages Australia News Corp Australia Metro Mastheads
UM Australia Lambnesia Australia Lamb BMF, Hausman, Facebook, Southern Cross Austereo
Best Contribution to a Campaign by a Media Owner
BBC Worldwide BBC and Tourism Malaysia United Kingdom Tourism Malaysia
CNN International Stay Hilton Experience Asia Hong Kong Hilton Hotel & Resorts CNN, Ignite Digital
SPE Networks – Asia AXN and Samsung’s Engagement via Killer App Singapore Samsung
Yahoo Hong Kong Limited Credit Card – Red Hot Dine & Fly Hong Kong Hong Kong and Shanghai Banking Corporation JWT
Youku Tudou Inc. OREO – Twist Open the Bonding Moment China Oreo Carat China
Best Digitally Integrated Campaign
BBH Asia Pacific Chupa chups – Making Suckers of the Internet Singapore Chupa Chups
BBH Asia Pacific Transforming the Talent Show for Social Media Singapore Happydent
Mindshare Leave a Man, Come Back a Hero Australia Lynx SOAP Creative
Mindshare My Life at 55 Thailand AZAY mInteraction
Mindshare Disney’s Haunted Halloween – Choose Your Dark Side Hong Kong Hong Kong Disneyland
Mindshare Dove Bonds of Friendship Pakistan Dove Shampoo
PHD KNORR VIDEO RECIPES China KNORR
Starcom MediaVest Group The Club Room – Uniting Men and Sport Australia Farmers Union Iced Coffee
Starcom MediaVest Group This is My Moment, LIVE. Malaysia Samsung Yahoo! Malaysia
Starcom MediaVest Group Ambush: Samsung Game Changing Campaign Singapore Samsung Mobile Cheil Singapore
Best Engagement Strategy
Madison Media Infinity How Radio Triggered 1.6 Years of Engagement Around an Unspeakable Problem India Mediker Anti-Lice Treatment Naturals
MATCH Media Wild Turkey – The Turkey 10 Australia Wild Turkey Southern Cross Austereo
MediaCom Soldier For Women India Gillette India Ltd BBDO India, Webber India, Compass India, Interface, CNN IBN , Times Now, Times of India, Radio Mirchi, Times OOH
MediaCompete Sdn Bhd Coca-Cola Spreads the Spirit of Ramadhan to Moms during Fasting Month Malaysia Coca-Cola Geometry Global, Radio Networks
Ogilvy & Mather NextGen CIO Singapore IBM Corporation NEO@Ogilvy
Starcom MediaVest Group Optus – Social Good ROCKS! Australia Optus
Starcom MediaVest Group UHP First Step to Livelihood Philippines United Home Products (UHP)
Best Entertainment Platform
BBH Asia Pacific Transforming the Talent Show for Social Media Singapore Happydent
Maxus A Social Cause Campaign which Entertained to the Core!! India Tata Tea
MediaCom Westpac – Air Rescue Australia Westpac Fredbird Productions, Westpac Rescue Helicopter, NSW Ambulance., Map&Page
PHD Love in a Different Tense China Cornetto Minimax
PHD The Peforman Hong Kong Durex Kitchen
Starcom MediaVest Group The Club Room – Uniting Men and Sport Australia Farmers Union Iced Coffee
UM Australia Lambnesia Australia Lamb BMF, Hausman, Facebook, Southern Cross Austereo
Best Event/Experiential Campaign
DraftFCB Media Driving Dogs New Zealand SPCA / MINI
Harbour City Estates Limited Rubber Duck @ Harbour City Hong Kong Harbour City AllRightsReserved, Brandtology, Mercury Digital
MediaCom Shave Or Crave India Gillette India Ltd BBDO India, Webber India, Compass India, Interface
MediaCom AsiaRooms Romance of Travel Singapore AsiaRooms.com Helpyoumarry.com
MediaCom Tasting is Believing Singapore Coke Zero Geometry, Momenntum, Ogilvy
Mindshare Ben & Jerry’s Sundae Sessions Australia Ben & Jerry’s
Mindshare Nike – Owning the Night with Bus Shelter Hong Kong Nike McCann Worldgroup (Hong Kong), JCDecaux Cityscape
Mindshare Axe Apollo Space Academy Indonesia Axe Ogilvy
Starcom Mediavest Group UHP First Step to Livelihood Philippines United Home Products (UHP)
Starcom MediaVest Group Lucky 13 Thailand Foundation for the Blind in Thailand under the Royal Patronage of H.M. the Queen
Best Launch Campaign
BBH Asia Pacific Transforming the Talent Show for Social Media Singapore Happydent
MEC Horrorific Results Australia Paranormal Activity 4 Snakk Media
MEC Must Have Whitening Australia Optic White
MEC TVS Dazz Launch – Walletman saves the day! Indonesia TVS Dazz
Mediacom The World’s Coolest Gadget China P&G- Braun
MediaCom Rockin’ the VW Beetle in China China Beetle Volkswagen Group Import China, Kinetic China, Ogilvy One, HitFM, Tencent, Douban
Mindshare Lipton Ice Tea Virgin Cocktails “Snaps of Summer” Australia Lipton Ice Tea Pedestrian.TV, Soap, Pulse
PHD The Peforman Hong Kong Durex Kitchen
Starcom MediaVest Group The Ultimate Rider Australia Insure My Ride
UM Australia Locally Famous Australia MasterCard McCann, The Origin Agency, Ensemble Branded Entertainment
Best Social Media Strategy
BBH Asia Pacific Chupa chups – Making Suckers of the Internet Singapore Chupa Chups
FoxyMoron Femina India ‘Made By You’ India Femina India
MediaCom Creating a Media Channel to Fight Hepatitis C Australia NSW Health
UM Australia Bucket List Australia South African Tourism Reprise
UM Australia XTL Australia Department of Families, Housing, Communities and Indigenous Affairs Reprise
Best Targeted Campaign
GOODSTUPH Pte Ltd The HP Elite Assembly Singapore Hewlett-Packard Singapore
MEC When Fans Become Famous Australia Brilliance
Mindshare How a $3 Shampoo Became Synonymous with Hijab Fashion Malaysia Sunsilk
OMD The 4th Quarter China Li-Ning FUSE
OMD Two Thoughts One Goal Hong Kong Wyeth Materna Wunderman
PHD Winning Moments China Clear Anti-Dandruff Shampoo Fugu Mobile, InMobi
UM A First of a Kind Media Placement that Juries have Already Loved! Malaysia IPG Mediabrands Analytics
UM Saying “Mom, I Love You” is Not That Easy as you Would Think Malaysia Bird’s Nest Cerebos Malaysia
UM Australia Halo: Capture the Poster Australia Xbox Soap, McCann Erickson
Best Use of Content
DraftFCB Media Driving Dogs New Zealand SPCA / MINI
MATCH Media Wild Turkey – The Turkey 10 Australia Wild Turkey Southern Cross Austereo
Starcom MediaVest Group Optus – Social Good ROCKS! Australia Optus
Starcom MediaVest Group Lucky 13 Thailand Foundation for the Blind in Thailand under the Royal Patronage of H.M. the Queen
UM Australia Locally Famous Australia MasterCard McCann, The Origin Agency, Ensemble Branded Entertainment
Best Use of Mobile
MEC Horrorific Results Australia Paranormal Activity 4 Snakk Media
Millennial Media Gillette Accelerated Brand Awareness with Innovative Rich Media Singapore Gillette
OMD See the World At Home Hong Kong Wyeth Gold TBWA\Hong Kong
PHD Good life Club India Brooke Bond Tea Hungama
UM KFC- Finding ‘Waze’ to ‘FAST’ Food Malaysia KFC
UM Australia Halo: Capture the Poster Australia Xbox Soap, McCann Erickson
UM Melbourne Using Mobile to Put the ‘Toy’ Back Into ‘Toy Sale’ Australia Target
Best Use of Technology
MediaCom Rural Fire Service (RFS) – Getting Bush Fire Planning Done Australia NSW Rural Fire Service
Millennial Media Angry Birds Catapults Samsung SMART TV Sales Across SEA Singapore Samsung / Samsung SMART TV Starcom MediaVest Group Singapore
OMD See the World At Home Hong Kong Wyeth Gold TBWA\Hong Kong
Starcom MediaVest Group Australia’s First Mobile “Post it” Note Australia GIO
Starcom MediaVest Group The Access All Areas App – Samsung Plus 7App Australia Samsung Brand
UM KFC- Finding ‘Waze’ to ‘FAST’ Food Malaysia KFC
Consumer Research Award
Madhouse India No Comscore No Problem, MadPlanner Answered the Problem of No Comscore for Mobile India Multiple clients of GroupM
Starcom MediaVest Group Greater China Women’s Study Singapore Multiple
Starcom MediaVest Group Taiwan Multi-Screen Study Taiwan Coke and all SMG Taiwan clients
UM ‘Smiling is an Act of Charity’- LISTERINE Rides on a Cultural Insight Malaysia Listerine Malaysia
The Creative Use of Media Award
Kinetic WW Nike Live Knitting Shanghai China Nike Mindshare China, Kinetic China
OMD See the World At Home Hong Kong Wyeth Gold TBWA\Hong Kong
SparkPHD Lipton Chai Latte – Spicy Gossip New Zealand Lipton/Unilever
UM Australia Fast Front Pages Australia News Corp Australia Metro Mastheads
UM Australia Halo: Capture the Poster Australia Xbox Soap, McCann Erickson
The Data Innovation Award
LodestarUM RJ Matrix India Tata Nano
Match Media IKEA: A Data Matching Love Story Australia IKEA
Starcom MediaVest Group Data Recasts the Creative Director Australia Starcom MediaVest Group & Novartis
Starcom MediaVest Group Word on the Stweet : Real Time Data, Real Life Result Australia Starcom MediaVest Group
The Effectiveness Award
DraftFCB Media Making DIY Easy As New Zealand Mitre 10
Madison Media Infinity Convincing Consumers to Become Our Sales Force India Parachute Advansed Ayurvedic Hair Oil
Madison Media Infinity How a Media Insight facilitated Mediker’s Journey from Lice Negative to Life Positive India Mediker Anti-Lice Treatment Naturals
MATCH Media Wild Turkey – The Turkey 10 Australia Wild Turkey Southern Cross Austereo
MediaCompete Sdn Bhd From Tin Cans to Raya Icons: Ambi Pur Breaks Fast with Muslim Malays Malaysia Ambi Pur Geometry Global, Media Prima
Mindshare HSBC Smart Dining with Masterchef Sharone Hakman Malaysia HSBC
PHD Love in a Different Tense China Cornetto Minimax
Starcom MediaVest Group This is My Moment, LIVE. Malaysia Samsung Yahoo! Malaysia
The Retail Award
GOODSTUPH Pte Ltd Sephora Hot Wheels Singapore Sephora Singapore
Havas Media Group McDonald’s McDelivery Mobile Site Singapore McDonald’s Mobext, McDonald’s
MEC Mirage Australia Mitsubishi Mirage
MediaCom Give Music Generator Australia Universal Music Australia
The Utility/Public Service Award
DraftFCB Media Driving Dogs New Zealand SPCA / MINI
Leo Burnett Volunteer to Promote Volunteering Australia SEEK Volunteer
Ogilvy & Mather NextGen CIO Singapore IBM Corporation NEO@Ogilvy
OMD Spare Space, Spread Love China Johnson’s Baby
OMD Johnson’s Baby Share the Language of Love India Johnson’s Baby BBDO, LBI, DDB, The Practice
Starcom Mediavest Group UHP First Step to Livelihood Philippines United Home Products (UHP)
UM Australia XTL Australia Department of Families, Housing, Communities and Indigenous Affairs Reprise
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