News

Singapore Lions ‘legend’ Fandi Ahmad welcomed back in rap for StarHub coverage

A TV campaign has launched in Singapore to mark the return of popular former footballer Fandi Ahmad as head coach of national football team, the LionsXII.

Singapore football team

This 1-minute video, for sponsor StarHub’s coverage of the Lions, stars Ahmad, LionsXII players and a narrative by local rapper Kevin Lester.

The video was created inhouse, and not by StarHub’s creative agency DDB Singapore.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing