Sun International rebrands in Hong Kong
Sun International Finance Group has rebranded in Hong Kong.
A campaign taglined “Together we rise” uses TV, print and out of home to raise awareness of the brand in the territory.
Jason Kwong, GM of Havas Media Hong Kong, said: “We are very excited to work with a brand with this level of vision and brand commitment. There are very few local brands that are willing to spend this kind of effort in brand building as most are focussed on product and tactical campaigns.”
- Client: SUNIFG
- Media agency: Havas Media
- Creative agency: Havas Media
- Media team: Tonia Au, Goron Kwan, Henry Chen
- Account Director: Tonia Au
- Creative Director: Ricky Fong
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