FYI

Turner launches two HBO channels in India

Broadcaster Turner has launched two channels in India – HBO Defined HD and HBO Hits HD

The announcement:

MUMBAI, December 31, 2013 – Turner International India today announced the launch of HBO DEFINED HD and HBO HITS HD on Tata Sky, a leading DTH platformTurner International, the distributor of HBO DEFINED and HBO HITS in India, now has carriage agreements for the two premium advertising-free movie channels availability on a total of 11 leading DTH and digital cable platforms nationwide.

HBO DEFINED and HBO HITS showcase the best of Hollywood and Bollywood content through HD feeds on Tata Sky channel numbers 358 and 360 respectively. Tata Sky subscribers can enjoy the channel in dual language for select movie titles. Subscribers can avail the two channels at a price of Rs.99 per month.

“Turner is committed to continue bringing compelling content inside homes of consumers in India and on any device they own. HBO DEFINED HD and HBO HITS HD signify a new era of commercial-free television viewing for the growing number of discerning high definition subscribers. We have received a very enthusiastic response from all platforms and are happy to have, Tata Sky, one of India’s leading DTH platforms partner with us,” said Siddharth Jain, Managing Director, Turner International India.

“Tata Sky is committed to offering the best picture quality, sound and digital viewing experience to its subscribers and HBO DEFINED and HBO HITS are great examples of this,” said Poalo Agostenelli, Chief Content & Business Development Officer for Tata Sky. “We’re pleased to provide an experience of accessing a wide variety of world class movies with the prestigious HBO original series in pure High Definition which is delightfully ad-free for our subscribers. This is truly a movie and TV series fans’ dreams come true.”

HBO DEFINED and HBO HITS are also available on DISH TV, AIRTEL Digital, Hathway, GTPL, Manthan Digital, ABS Star Digital, DDC, JPR Network, Den Satellite (Mumbai) and Seven Star Digital.

Catering to all movie lovers and each having a distinct identity, HBO DEFINED (www.hbodefined.in) is a 24-hour advertising-free premium programming subscription service and home of the latest Hollywood blockbusters and award-winning HBO Originals, while HBO HITS (www.hbohits.in) is a high-octane 24-hour advertising-free premium subscription service that is packed full of entertainment and indulges the viewers with genre driven anchors and iconic HBO Original series and Bollywood blockbusters. Subscribers get to enjoy first-time on Indian television premieres of latest blockbuster movies, completely advertising-free, only on HBO DEFINED and HBO HITS.

Over the next few months viewers can expect a line-up of Hollywood blockbuster movies including G.I. Joe RetaliationGangster SquadArbitrageJack Reacher and Margin Call; Bollywood hits like Rock On!Wake Up SidMy Name is Khan; and exclusive and award-winning HBO Original series such as True Detective S1, The Newsroom S3, Game of Thrones S4, Boardwalk Empire S5 as they premiere close to U.S. airdates. In addition, dual language options of either English or Hindi are available for selected Hollywood blockbusters. Some of the upcoming titles in dual language include The Dark Knight Rises,Mission: Impossible Ghost ProtocolHappy Feet TwoParanormal Activity 4Ghost Rider: Spirit of VengeanceMadagascar 3: Europe’s Most Wanted.

Source: press release

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