News

WWF’s fake film trailer highlights perils of palm oil production

Conservation group World Wildlife Fund has launched a video that masquerades as a film trailer aimed at raising awareness of the impacts of palm oil production on tropical rainforests and species.

Aimed at action film buffs, WWF worked with UK-based video production company Nice & Serious to produce the video, making it look like a trailer for a new thriller called ‘Unseen’.

The video follows typical thriller convention as it follows Jack Crawford around his daily life as he becomes consumed by some dreadful knowledge, which is revealed at the end as the use of unsustainable palm oil in most food products.

It is supported by a dedicated microsite that provides more information on the issue and products that contain palm oil.

The video aims to direct viewers to its Palm Oil Buyers scorecard which scored and ranked 130 retailers and consumer goods manufacturers from 14 countries on just how sustainable their palm oil usage is.

WWF is asking consumers to Tweet companies their concerns about palm oil and to ask retailers to stock products using sustainable palm oil.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing