Zenith Optimedia makes two hires to bolster strategy and new business





Zenith Optimedia has made two appointments to strengthen its strategic and new business capabilities in Asia.

Chris Harrison joins the Publicis Groupe media agency from Mindshare – where he was regional head of invention – to a role as chief strategy officer for Zenith Optimedia APAC.

And Gulrez Alram joins the agency to spearhead the agency’s new business drive this year.

Harrison replaces Harpreet Kaintel, who moves to a role as regional chief information officer.

Resultrix founder Gulrez Alram joins as chief development officer, a newly created role, to gun for new clients.

Both executives will report to ZO’s regional chairman Gerry Boyle.


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