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3D printed figurines highlight plight of refugees in Korea

Ad agency Cheil has created an exhibition for the United Nations High Commissioner for Refugees featuring 3D printed figurines that highlight the plight of Korea’s ‘invisible people’.

The figurines, which are placed in hidden spots around the Seoul Museum of Art, are based on interviews and photographs of real refugees. Visitors who find the figurines can scan the QR/NFC codes inserted in each one to listen to their stories.

“Although 3D printing itself is a cool technology, the reality is that we have seen too many dark sides of it, such as copyright infringement issues or weapon manufacturing. Through this exhibition, we would like people recognize 3D printing as a good-will technology. By experiencing 3D technology and touching stories, visitors would have better understanding of refugees”, said Shin Seok-jin of Cheil Worldwide.

“Having met and spoken with refugees in Korea and Niger, I was really struck by the fact that their number one wish is ‘to be heard, to be seen and to be recognized’. Not pity, not even financial support. Now I would like to ask everybody – ‘how many invisible people did you pass today?’”, added Lee Song-ha, a copywriter of Cheil Worldwide.

The exhibition is running until 2 March.

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