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AIA activates Tottenham Hotspur sponsorship on Hong Kong’s MTR

Insurance giant AIA has launched a campaign on Hong Kong’s subway system to activate its sponsorship of English Premier League football team Tottenham Hotspur.

AIA brand activation

At Hong Kong station, an area in the form of a football pitch has been laid out with cut-outs of Spurs players and replicas of the trophies the North London club has won. A screen shows clips from Spurs matches and plays the club ‘Glory, Glory Tottenham Hotspur’ anthem. Copy on the pitch reads ‘Real support never stops’, amplifying AIA’s newly introduced ‘The real life company’ slogan.

AIA activation

In the corridor leading to Hong Kong station from Central, above the entrance a sign reads ‘go straight ahead to show your support for Tottenham Hotspur’.

AIA Spurs activation

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