News

Dentsu rolls out media offering in the Philippines

(From left) Hideo Rai, Chief Operating Officer of Dentsu Media and Digital Network, Dick Van Motman, Chairman and Executive Officer of Dentsu Aegis Network Southeast Asia and Jam de Guzman, Director for Media Services of Dentsu Media Philippines

(From left) Hideo Rai, COO of Dentsu Media, Dick Van Motman, boss of Dentsu Aegis Network SEA, Jam de Guzman, head for media services, Dentsu Media PH

Dentsu has launched a new media offering in the Philippines.

Dentsu Media Philippines is the latest addition to the Japanese ad giant’s regional media offering, and forms part of the Dentsu Media Network. Dentsu acquired British media group Aegis Media in March 2013.

The announcement from Dentsu:

Makati City, Philippines – In an event held at the Shangri-la Hotel in Makati City yesterday, the Dentsu Aegis Network Southeast Asia announced the launch of Dentsu Media Philippines, the newest addition to the Dentsu Media Network of companies. The Dentsu Media Network is a global media agency network that offers innovative and creative media solutions to clients around the world.

The launch of Dentsu Media Philippines comes at an opportune time with the Philippine market poised for economic growth and enjoying a rapid increase in overall advertising expenditure. It provides the company the ability to expand and grow with the flexibility to service any industry category. The launch of the Philippine office also further strengthens Dentsu Media’s presence in Asia.

Commenting on the launch, Dick E.G. van Motman, Chairman and CEO Dentsu Aegis Network/SEA said, “The launch of Dentsu Media Philippines gives us the opportunity to provide a broader range of services to our clients in the Philippines and is a great way for us to kickstart the Year of the Horse. I congratulate the team in the Philippines on a successful launch and have high hopes for our operations there in the year to come.”

The Dentsu Media Network is an established and dynamic network with presence in 13 Asian markets and 20 offices in 18 cities. From its humble beginnings in 1999 with the launch of Media Palette in Taiwan, the network grew to include offices in Korea, Hong Kong, Vietnam, Malaysia, India, Russia, and now the Philippines.

Dentsu Media Philippines will offer a complete range of advertising media services from consumer insighting and media research and analytics, to strategic planning and value-driven buying. Taking cognizance of today’s everchanging digital landscape, Dentsu Media Philippines will place special emphasis on new media.

“This is an exciting time for us as we launch Dentsu Media Philippines, the latest addition to the Dentsu Media Network. Our client partners can expect cutting-edge media services and consistent exceptional value,” said Jam de Guzman, Dentsu Media Philippines’ Director of Media Services.

Dentsu Media Network’s strength in the region coupled with the talent of the team in the Philippines and their determination to provide on-target and value-driven media solutions to clients, Dentsu Media Philippines will soon become a force to be reckoned with in the Philippines’ media advertising industry.

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